Rebranding has been popular in industry for many years now. There are different elements to rebranding, but the idea is to change a company’s image with a new name or logo to draw attention to their business and make them stand out. It is done by corporations large and small. Even Walmart has rebranded itself several times over the years.

Rebranding has actually been around a lot longer than you might think.

Isaiah 62:1-5 1 For Zion’s sake I will not keep silent, for Jerusalem’s sake I will not remain quiet, till her righteousness shines out like the dawn, her salvation like a blazing torch.  2 The nations will see your righteousness, and all kings your glory; you will be called by a new name that the mouth of the LORD will bestow. 3 You will be a crown of splendor in the LORD’s hand, a royal diadem in the hand of your God.  4 No longer will they call you Deserted, or name your land Desolate.  But you will be called Hephzibah, and your land Beulah; for the LORD will take delight in you, and your land will be married.  5 As a young man marries a maiden, so will your sons marry you; as a bridegroom rejoices over his bride, so will your God rejoice over you.

This Scripture talks about some new names that God gives His chosen people. They had been called “Deserted” and “Desolate” by their neighbors, but God promises to give them new names: Hephzibah and Beulah, which mean “delight” and “married.” It was not just a cosmetic name change, but God was reaching out and proclaiming them to be His chosen, redeemed people. These are the names He gives them because they have been turned around, declared righteous by God for having put their trust in Him. These names describe what God has made them and what He wants them to be.

God rebranded each of you who have been brought to faith in Jesus. When you were baptized, God put HIS NAME on you:  In the name of the Father and of the Son and of the Holy Spirit. You are those who have admitted your sinful condition, heard the message of salvation by grace through faith in Jesus, and trust in Him for life everlasting.

Let me remind you of some other names that God has given you, and what He would like you to do for Him.

I Peter 2:9-10 But you are a chosen people, a royal priesthood, a holy nation, a people belonging to God, that you may declare the praises of him who called you out of darkness into his wonderful light. Once you were not a people, but now you are the people of God.; once you had not received mercy, but now you have received mercy.

As members of the royal priesthood, the holy nation, God’s chosen people who belong to Him, you should do more than just bask in the light of who God has made you. We should all declare God’s praises, calling others out of darkness to join us in His wonderful light.